Wednesday, October 30, 2013


My original plan was to share the final logo for Greenheart Wellness today but this week has 
been completely insane at work. By insane I mean working til' midnight and branding on the fly.

I can totally relate to the girl in the photo above plus this color palette is killer. 

Monday, October 28, 2013


yoga  //  kale  //  heart  //  elliots  //  flora  //  woman  //  plant  //  type

It is always a thrill when I am able to partner up with awesome client and create something
wonderful. Over the past month and a half I have been working on a logo & branding for a
new company called Greenheart Wellness. I am so excited to share the final logo — but first
we are gong to take a look at the  moodboards and logos for the concepts we didn't end up using. 

The concept above is called "Fresh + Clean" — which is a bright and airy approach to highlight
the tagline "Health. Healing. Growth". I used simple typography with an organic twist — paired
with a color palette inspired by the vibrant greens in nature.

Originally, the client thought she would choose a logo from this concept based on the
mood board. I really liked how simple these logos are — they really pushed me out of my
comfort zone.

yoga  //  stamp  //  hand writing  //  free  //  &  //  heart  //  type

This next concept is called "Boho at Heart" and was based mostly on the human touch.
Hand drawn type and elements were used to give an emotional and tangible connection.

These logos were meant to be a little more playful and have a little more energy.
I really like the idea of heart made of hand drawn type.

A third concept was also presented and that is the one that we moved forward with to
establish her brand. Check back on Wednesday to see the final logo.

Friday, October 25, 2013


So this finally happened. 

— —

I bought the domain a while back and never took the time to set it up.
It feels good to check this off the to-do list.

Happy Friday.

Sunday, October 20, 2013


Stumbled upon Raben Saloner tonight and I couldn't be happier.

Effortless styling with a moody color palette give these simple silhouettes some serious edge.
These looks are from the First Collection 2013.

Wednesday, October 9, 2013


Had to take a last minute work trip which resulted in a magazine binge at the airport.

This month's issue of Elle Decor features Cameron Diaz's New York City apartment
styled by Kelly Wearstler on the front cover and I could not resist the color combinations.

Emerald cabinets + brassy backsplash and counters + ashy onyx floors. 
This kitchen — holy moley. 

Really into this brass bed frame and gilded ceilings. This whole apartment is seductive
and feminine. Maybe a little to glam for my everyday life but damn it sure looks good. 

Wednesday, October 2, 2013


October may be my favorite month out of the whole year. Sometimes I feel like I say this
about every month...however I feel it extra strong for October. The beginning of each month
feels like a small restart button. Although the start of this month has been especially tough—
I know October has a lot of good stuff in store for itself. Here's to you, October. 

Tuesday, October 1, 2013


Pulling style ideas from the boys is not a new thing and these photos of Jim Morrison
have me really inspired for fall fashion.

jacket / belt / boots / ring /  boots / tee / leather leggings / aviators / army jacket / hat / coat

These are a couple of the things on my fall wish*list. More leather, more boots & more jackets.